This rebranding and packaging design for NKD SKN brings science to the sensual, communicating a holistic and future-oriented approach to self-tanning. The product line is curated to include self-tanning essentials such as an exfoliating scrub, a gradual tanning cream as well as an instant tanning mousse that both protect skin from sun exposure, tan remover, soothing aloe gel and facial applicator mitts. The redesign elevates self-tanning to the level of high-end skincare and speaks to a diverse audience interested in streamlining their beauty and skincare routine.
Sunless Tan Mousse and Tan Eraser
Gradual Sunless Tan Cream, Exfoliating Body Scrub and Soothing Aloe Gel
Sunless Tan Applicator Mitts
Original logo and packaging
Initial brainstorming of brand and packaging concepts
Color gradients were explored to evoke the sense of gradual “warming” in temperature and skin tone.
An intermediate stage of graphic application.
Pre-final version of the full family with lid graphics applied.