The Museum of Jurassic Technology is a small museum in Los Angeles, California, self-described as “an educational institution dedicated to the advancement of knowledge and the public appreciation of the Lower Jurassic.” The Museum is known for being one of the city’s more peculiar attractions. Its exhibits showcase obscure historical artifacts, a mix of natural and manmade objects that resist being categorized.
My intention for this rebranding was the update the Museum’s identity to be more accessible to the public while retaining its mysterious and esoteric qualities. I highlighted one exhibition at the museum “The Lives of Perfect Creatures” which focuses on the famous canine cosmonauts, the first earthborn space explorers. These missions and the fate of these dogs were closely followed around the world.